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Want someone to follow the crowd.. Turn up the heat | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
by Megan Haynes

It’s no secret in the academic world that temperature influences a consumer’s buying habits, but the latest research to come out of the Journal of Consumer Psychology suggests turning up the heat makes consumers more likely to conform.

Read more: http://strategyonline.ca/2014/04/15/want-someone-to-follow-the-crowd-turn-up-the-heat/#ixzz2z3UNl09L
 

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